Home Business Nigeria Leads Mobile App Market In Africa

Nigeria Leads Mobile App Market In Africa

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PARIS, FRANCE - OCTOBER 23: In this photo illustration, the logos of the applications, Google Maps, Google and Gmail are displayed on the screen of a tablet on October 23, 2018 in Paris, France. After being fined 4.3 billion euros last June for a dominant position in research with its Android mobile operating system, Google has decided to comply by charging for its applications and Play Store to manufacturers who want to sell their mobile devices in Europe, and this without integrating Google Search and Google Chrome. From October 29, Google will implement a fairly complex license system for manufacturers who sell Android-powered mobile devices in Europe and want to install the Play Store and its other applications. (Photo Illustration by Chesnot/Getty Images)

Global marketing measurement leader, AppsFlyer and Google reports have shown a boom in the African mobile app market, propelled by a growing fintech space, a rise in ‘super apps’, and the COVID-19 pandemic among other factors.

According to Google reports, its analysis is over 6,000 apps and two billion installs across South Africa, Nigeria, and Kenya, between the first quarter of (Q1) 2020 and Q1 2021, found that the African mobile app market showed strong growth, with overall installs increasing by 41 percent.
Nigeria showed the highest growth, with a-43 percent uplift, followed by 37 percent in South Africa, and 29per cent in Kenya.

Showing perhaps the biggest trend, in-app purchasing revenue numbers soared between July and September, with a 136 percent increase compared to the previous three months.
This accounted for a third of the year’s total revenue, highlighting just how much African consumers were spending within apps, from retail purchases to gaming upgrades.

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